Total Revenue
$8.7k
Total Ad Spend
$9.8k
Gross Profit
$5.9k
Net Profit
-$4.7k
Avg ROAS
0.88x
Net Margin
-53.6%
Daily ledger
28 days · newest first
| Date | Orders | Revenue | Ad Spend | COGS | Fees | Refunds | Gross Profit | Net Profit | ROAS | Margin |
|---|---|---|---|---|---|---|---|---|---|---|
| Apr 18 | 0 | $717.61 | $1,250.00 | $390.00 | $71.76 | $0.00 | $327.61 | -$994.15 | 0.57x | -138.5% |
| Apr 17 | 37 | $1,159.18 | $1,306.50 | $353.10 | $81.14 | $0.00 | $806.08 | -$581.56 | 0.89x | -50.2% |
| Apr 16 | 30 | $1,059.26 | $1,265.62 | $284.00 | $74.15 | $0.00 | $775.26 | -$564.51 | 0.84x | -53.3% |
| Apr 15 | 29 | $1,084.24 | $1,046.68 | $315.70 | $75.90 | $0.00 | $768.54 | -$354.04 | 1.04x | -32.7% |
| Apr 14 | 21 | $736.49 | $725.75 | $222.30 | $51.55 | $0.00 | $514.19 | -$263.11 | 1.01x | -35.7% |
| Apr 13 | 24 | $791.44 | $1,066.98 | $219.20 | $55.40 | $0.00 | $572.24 | -$550.14 | 0.74x | -69.5% |
| Apr 12 | 23 | $767.47 | $964.61 | $224.90 | $53.72 | $0.00 | $542.57 | -$475.76 | 0.80x | -62.0% |
| Apr 11 | 13 | $423.70 | $509.41 | $123.90 | $29.66 | $0.00 | $299.80 | -$239.27 | 0.83x | -56.5% |
| Apr 10 | 14 | $528.63 | $528.32 | $159.70 | $37.00 | $0.00 | $368.93 | -$196.39 | 1.00x | -37.2% |
| Apr 9 | 11 | $362.75 | $206.62 | $98.80 | $25.39 | $0.00 | $263.95 | $31.94 | 1.76x | 8.8% |
| Apr 8 | 0 | $274.86 | $0.00 | $165.00 | $27.49 | $0.00 | $109.86 | $82.37 | — | 30.0% |
| Apr 7 | 0 | $0.00 | $0.00 | $15.00 | $0.00 | $56.96 | -$15.00 | -$71.96 | — | 0.0% |
| Apr 6 | 0 | $0.00 | $0.00 | $15.00 | $0.00 | $56.96 | -$15.00 | -$71.96 | — | 0.0% |
| Apr 5 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | — | 0.0% |
| Apr 4 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | — | 0.0% |
| Apr 3 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | — | 0.0% |
| Apr 2 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | — | 0.0% |
| Apr 1 | 0 | $0.00 | $51.87 | $0.00 | $0.00 | $0.00 | $0.00 | -$51.87 | 0.00x | 0.0% |
| Mar 31 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | — | 0.0% |
| Mar 30 | 0 | $0.00 | $59.32 | $0.00 | $0.00 | $0.00 | $0.00 | -$59.32 | 0.00x | 0.0% |
| Mar 29 | 2 | $45.98 | $121.18 | $16.60 | $3.22 | $0.00 | $29.38 | -$95.02 | 0.38x | -206.7% |
| Mar 28 | 4 | $185.86 | $132.48 | $44.20 | $13.01 | $0.00 | $141.66 | -$3.83 | 1.40x | -2.1% |
| Mar 27 | 4 | $149.89 | $165.22 | $35.90 | $10.49 | $0.00 | $113.99 | -$61.72 | 0.91x | -41.2% |
| Mar 26 | 3 | $153.89 | $142.07 | $33.90 | $10.77 | $0.00 | $119.99 | -$32.85 | 1.08x | -21.3% |
| Mar 25 | 1 | $35.97 | $79.46 | $8.30 | $2.52 | $0.00 | $27.67 | -$54.31 | 0.45x | -151.0% |
| Mar 24 | 1 | $56.96 | $52.48 | $13.80 | $3.99 | $0.00 | $43.16 | -$13.31 | 1.09x | -23.4% |
| Mar 23 | 1 | $35.97 | $61.98 | $8.30 | $2.52 | $0.00 | $27.67 | -$36.83 | 0.58x | -102.4% |
| Mar 22 | 3 | $134.21 | $105.51 | $30.40 | $9.39 | $0.00 | $103.81 | -$11.09 | 1.27x | -8.3% |
| Total | 221 | $8,704.36 | $9,842.06 | $2,778.00 | $639.07 | $113.92 | $5,926.36 | -$4,668.69 | 0.88x | -53.6% |