Unit Economics Calculator
Live simulator — change any input and everything recomputes instantly. Defaults match NOVA's current numbers.
Inputs
Contribution / order
$69.99
70.0% margin
Breakeven ROAS
1.43x
per-order, pre-retention
Breakeven on ad spend
Month 1
when LTV ≥ CAC
LTV / CAC (12 mo)
9.04x
LTV & profit per customer
Cumulative contribution and net profit after CAC, by month
| Horizon | LTV | Profit (LTV − CAC) | Return on CAC |
|---|---|---|---|
| 3 months | $161.85 | $131.85 | 5.40x |
| 6 months | $230.14 | $200.14 | 7.67x |
| 12 months | $271.10 | $241.10 | 9.04x |
Cumulative profit curve
Net profit per acquired customer by month (after CAC recovery)
Cumulative profitBreakeven M1
12-month LTV: $271.1012-month profit: $241.10Implied margin: 88.9%